by Theophilus Adu | Jun 28, 2025 | Blog
When Claps Don’t Pay the Bills, it starts with a ding, then two, Then twenty. Your poem, the one you scribbled on a wrinkled notepad, inspired while sipping on a bottle of Amina’s SodiumBolooxide (a.k.a. sobolo special) by your side and half way through Davi...
by Theophilus Adu | Jun 20, 2025 | Blog
Africa Has Always Been Branded Just Rarely by Africans. For decades, the continent has been shaped by stories told from the outside. Documentaries, disaster headlines, and donor reports have too often flattened Africa into a single story. But a new narrative is...
by Theophilus Adu | May 15, 2025 | Blog
In a world obsessed with personal branding, bios have become business cards. We compress our lifework into two sentences. “Poet. Strategist. Founder. Slam Master.” But what happens when the most meaningful parts of your legacy won’t fit into a headline? For many of us...
by Theophilus Adu | May 5, 2025 | Blog
Branding is often taught in classrooms and boardrooms, using models, matrices, and market forecasts. But in Ghana where community engagement is immediate and unfiltered my greatest lessons in brand communication didn’t come from business school. They came from the...
by Theophilus Adu | May 1, 2025 | Blog
In Ghana, when people want to understand the state of the nation, they don’t wait for press conferences. They listen to music. They watch comedians. They show up at poetry shows. That’s where truth leaks. It’s not that politicians aren’t speaking. It’s that the people...
by Theophilus Adu | Apr 11, 2025 | Blog
By Theophilus Atuahene Adu a.k.a. IyamAtuahene Slam Poetry Organizer & Advocate | PR & Marketing Strategist | Transforming Communities through Arts & Social Impact Imagine this: one fine Harmattan morning in Accra, your favourite waakye vendor has been...
