From Market Square to Microphone, What Slam Poetry Taught Me About Branding

by Theophilus Atuahene Adu | May 5, 2025 | Blog

Branding is often taught in classrooms and boardrooms, using models, matrices, and market forecasts. But in Ghana where community engagement is immediate and unfiltered my greatest lessons in brand communication didn’t come from business school. They came from the...

Poetry Is Public Service, Just Not the Kind You Budget For

by Theophilus Atuahene Adu | May 1, 2025 | Blog

In Ghana, when people want to understand the state of the nation, they don’t wait for press conferences. They listen to music. They watch comedians. They show up at poetry shows. That’s where truth leaks. It’s not that politicians aren’t speaking. It’s that the people...

Of Bots and Brains, Why AI Must Never Forget the Humans

by Theophilus Atuahene Adu | Apr 11, 2025 | Blog

By Theophilus Atuahene Adu a.k.a. IyamAtuahene Slam Poetry Organizer & Advocate | PR & Marketing Strategist | Transforming Communities through Arts & Social Impact Imagine this: one fine Harmattan morning in Accra, your favourite waakye vendor has been...